68% of campground operators do not send even a single email to guests after check-out. Yet these guests have already stayed with you, know you, and have probably left you a good review. They are the easiest audience to convert into a booking for the following season.
The 4 essential email sequences for a campground
- Pre-arrival sequence (3 emails): booking confirmation → practical information 7 days before arrival → reminder with weather and tips 24 hours before arrival. Reduces questions at reception and improves the experience.
- Post-stay email (1–2 emails): thank-you message + link to a review on Google/TripAdvisor. Sent within 48 hours of check-out. Increases reviews by 40%.
- Early bird offer (1 email in November): 'Book the same pitch for next summer with 15% off by December 31.' Average open rate: 35–45%.
- Update newsletter (1 email in February/March): property news, upcoming events, and opening dates. Keeps the relationship alive between seasons.
Recommended tools
| Tool | Free plan | Estimated cost |
|---|---|---|
| Brevo (ex Sendinblue) | 300 emails/day | € 19–49/month |
| Mailchimp | 500 contacts | € 13–20/month |
| MailerLite | 1,000 contacts | € 10–21/month |
| Ovvo Camping (integrated) | Preconfigured templates | Included in the plan |
Always personalize with the guest's name and the pitch number: 'Hi Mario, pitch 42 is waiting for you this summer too' converts three times better than a generic email.