We are not a startup.
We are developers.
SeoSoft is a sole proprietorship founded in Trani, Puglia. We have been developing custom software for Italy's hospitality sector since 2018. Ovvo Camping is our flagship product for campsites and holiday villages — built in the field, not in an office in Milan.
Small, focused, direct.
A lean team means that when you call, someone who knows your case answers. No tickets, no chatbot.
Federico Cassani
Founder & Lead Developer
Marco
Backend Developer
Backend developer specializing in integrations with institutional portals (Alloggiati Web, ISTAT) and REST API design. Ensures the stability and performance of the management system's core.
Main stack
Luca
Frontend & UX Developer
Responsible for the user interface and guest experience: from the booking engine to the check-in app, including self-service flows. Passionate about accessibility and performance on mobile devices.
Main stack
A note on transparency: SeoSoft è un'impresa individuale. Non abbiamo 50 sviluppatori. Quello che abbiamo è un'architettura solida, anni di esperienza nel settore e la capacità di collaborare con professionisti esterni per progetti complessi. Se questo ti convince meno di un team grande che non risponde mai, capisco — ma se vuoi qualcuno che conosce il tuo campeggio per nome, siamo qui.
Everything we have built.
15 products spanning SaaS software, IoT platforms, and specialized management systems. All designed, developed, and maintained by SeoSoft.
OVVO
PMS for European Hotels and B&Bs
All-in-one platform for hotels, B&Bs, and holiday homes. PMS, integrated website, electronic invoicing, Alloggiati Web, ISTAT, smart door, payments, and AI assistant. Available in IT, EN, DE.
Ovvo Camping
Management system for Campsites
SaaS per campeggi e villaggi turistici italiani. Prenotazioni senza commissioni, check-in AI, Alloggiati Web automatico, prezzi dinamici, integrazioni hardware (sbarre FAAC, ANPR, controller IoT, colonnine EV).
CMS platform
Management of general-purpose websites
Fleet tracking
Corporate fleet monitoring
Camper tracker
Batteries, temperatures, GPS
Parametric 3D system
Parametric 3D modeling
Parking area management
Campsites and camper areas
Smart Parking
Parking facilities with IoT
Car rental
Complete rental management
E-Commerce AI
E-commerce with artificial intelligence
HR & attendance management system
Employees and attendance tracking
B2B SaaS
Invoicing, CRM, and customer management
Customer portal
Reserved area for professional firms
FlySoft
Management system for aeroclubs and flight schools
Hotel management
PMS with Channel Manager
SeoSoft — Italian software house
In addition to SaaS products, SeoSoft develops custom software for businesses: customized management systems, e-commerce, websites, and digital marketing. If you have a need not covered by any of our products, we can build it from scratch.
Principles we do not compromise on.
100% in-house development
No middleware, no vendor lock-in. Every line of code running at your campsite is written, tested, and maintained by our team. This means that if something goes wrong, there is always someone who knows that code — because they wrote it.
Direct relationship with the customer
You do not have an account manager reading scripts. You speak directly with the person who developed the software. This changes everything: problems are solved in hours, not weeks. Features come from the field, not from a product manager's backlog.
Hardware and software as one
Most management software stops at the browser. We go all the way to the microcontroller. If your campsite has a FAAC barrier, a DIY RFID reader with an IoT controller, or an energy control unit, we can make it communicate with the management system.
Enterprise quality, SME prices
Architecture with AES-256 encryption, multi-factor authentication, automatic backups, and GDPR compliance. Not because we want to impress, but because your guests' data deserves it — regardless of the size of the property.