68% of guests are willing to spend more if something relevant is offered to them at the right time. “At the right time” means: when booking, 48 hours before arrival, and at check-in—not during the stay, when the guest is already in vacation mode and does not want to think about their wallet.
The 7 most effective upsells at campgrounds
- Pitch upgrade: +€ 8–15/night for a scenic pitch, one with extra shade, a larger pitch, or one closer to the facilities. Typical conversion: 20–25%.
- Welcome kit: basket with local products (honey, oil, wine), a map of the area, and a guide to recommended restaurants. Price: € 25–40. Extremely popular with families.
- Bike or e-bike rental: € 15–25/day per person. If you have 5 bikes and 30% of guests rent them, you add € 300–500/week.
- Upgraded electrical power (16A instead of 10A): essential for electric motorhomes and guests bringing appliances. € 3–5/day extra.
- Bed linen and towel service: for bungalows and mobile homes. € 10–20 per person per stay. It saves the guest time and the campground money.
- Airport/train station transfer: in partnership with a local taxi service. Commission 10–15%. The guest books directly on your website.
- Early check-in / late check-out: € 10–20 for each extra hour. High demand, almost zero marginal cost.
How to offer them without seeming pushy
At Ovvo Camping, upsells are offered automatically in the booking confirmation email and on the pre-check-in page. Guests see them when they are already excited about their booking and have their card in hand—the moment of greatest propensity to purchase.