Google Vacation Rentals (GVR) is the equivalent of Google Hotel Ads for non-hotel accommodation providers: campsites, farm stays, guesthouses. Properties that appear on GVR display real-time availability and prices directly in Google search results, with a direct link to their booking engine without paying commissions to Booking.com or Airbnb.
Requirements for appearing on Google Vacation Rentals
- Availability and pricing feed updated in real time in XML format or through an API compatible with Google.
- Booking engine on the website with a stable URL, HTTPS, and a dedicated confirmation page.
- Google Merchant Center account with website verification.
- Cancellation policy clearly stated on the booking page.
- Consistent price with the one shown on Booking.com (Google verifies price parity).
How integration with Ovvo Camping works
Ovvo Camping supports exporting availability in a format compatible with Google Vacation Rentals. Activation requires an agreed configuration phase, the creation of a verified Google Merchant Center account, and feed validation. Contact us to assess compatibility with your property and activation timelines.
Accommodation providers that activate Google Vacation Rentals report, according to industry sources, an estimated 20% to 40% increase in direct bookings during the first year. Results vary significantly depending on the market, offer competitiveness, and the quality of the booking website.