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Regulations 9 min read Federico Cassani1 June 2025

GDPR for campsites: everything you need to know about guest data in 2025

The GDPR is not just for large companies. Every campsite that collects guests’ names, email addresses and identity documents is a data controller with specific obligations. Non-compliance may result in penalties. Here is what to do (and what to stop doing immediately).

campsite GDPR guest privacy personal data compliance requirements

The GDPR (EU Regulation 2016/679) applies to any entity that processes the personal data of European citizens, regardless of its size. A campsite with 30 pitches that stores guests’ passports in a drawer, or sends newsletters without consent, is already non-compliant.

What data a campsite typically collects

  • Personal details: first name, last name, date of birth, nationality (mandatory for Alloggiati Web).
  • Identity document: number, type, expiry date (required by public security law).
  • Contact details: email address, telephone number, address (for bookings and communications).
  • Payment data: credit card, IBAN (if charged).
  • Images: video surveillance, check-in photos.
  • Behavioral data: bar purchases, rentals, pitch preferences (for customer loyalty).

The 5 key compliance requirements

  1. 1Privacy notice accessible before data collection (on the website, in the booking contract, at reception).
  2. 2Legal basis for each processing activity: Alloggiati Web = legal obligation; newsletter = explicit consent; invoicing = contractual obligation.
  3. 3Record of processing activities (mandatory for organizations with more than 250 employees or high-risk processing activities).
  4. 4Limited retention: identity documents for up to 6 months from arrival, video surveillance footage for up to 72 hours.
  5. 5Data breach procedures: in the event of a data breach, notify the Garante della Privacy within 72 hours.

⚠ The Garante della Privacy has already penalized accommodation facilities for: excessive retention of documents, failure to provide a privacy notice, un signposted video surveillance, and sending newsletters without consent. Penalties vary depending on the severity and may be significant even for small facilities.

Want to implement this at your campground?

Ovvo Camping supports many features described in this article. Talk to us to identify those relevant to your property.

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